Fractional CMO...I've spent 20 years helping businesses grow - from zero-to-one market entry through to scaling global operations. My background spans HP, high-growth tech companies (Inc. 5000), and founder-led businesses across the US, Europe, and Asia. I've managed $70M marketing budgets and built functions from scratch with equal comfort.

What sets me apart is speed. Time to market matters. Every engagement I take on is guided by four principles:

• Business first, marketing second. I start with the commercial objective, not the marketing playbook. Strategy leads, tactics follow.

• Experiment. Test fast, learn faster. I champion experimentation over assumption - with a laser focus on measurable impact.

• Focus and impact. No random acts of marketing. Every programme earns its place through results, not activity.

• Use of technology. From AI agents to modern martech, I leverage technology to maximise efficiency and compress timelines.